In 2016, there appears to be a little change in Google’s attitude towards talking about the website ranking factors; and the search engine giant appears to be a bit forthcoming for the best. In past one month, Google has made several revelations on its product forums and Twitter to several webmasters’ queries about their website’s ranking.

Here are some of the top revelations & advices that Google has made in 2016:

Google Says Write Your Reconsideration Request In The Language Of Your Web Site 2016-02-01 19-03-42

  •  Site-wise header & footer links doesn’t weigh as much as links in content body on the same page
  • Keywords in the URLs are a small ranking factor, thus, adding more keywords in the URL wouldn’t be of much help; besides Google prefers short URLs
  • No need to Disavow links from hacked sites as Google discounts links from hacked sites
  • Google’s John Mueller answered a question in the Google Hangout and confirmed Google prefer shorter and clean URLS in SERP’s than long parameter URLS

Apart from these, it is likely that Google will never confirm another Panda update, as Google panda is now a part of the core ranking algorithm.

Now that Google has been a bit more forthcoming on explaining its ranking factors or search updates (especially, two of its Webmaster Trends Analysts John Mueller @johnmu & Garry Illyes @methode), website owners now can directly ask Google team about what they can do to make their website rank better in search engines.

AlsoRead: Crucial SEO Factors to Keep in Mind While Redesigning a Website