Updated on: 15th April 2018
It is not always possible to monitor every online business activity in terms of SEO, PPC, Reputation Management, and Website analysis. Here, we have prepared a list of most popular and recommended tools that every marketer, website owner should use for website analysis, creating reports, and planning online marketing, etc. In this list, we have added every tool that would be handy to use and will help you in your digital marketing campaign including SEO, PPC, Social media, and content marketing.
#1. Mobile, Premium and Free Website Analytics by Google
Improve performance across your sites, apps, and offline marketing. Google’s analytics solutions can help you turn customer insights into action for your business.
#2. Website Traffic & Mobile App Analytics
Compare website traffic with SimilarWeb’s advanced traffic estimator tool. See any website’s traffic sources & uncover their online marketing strategies.
#3. Website Crawler
The world’s most comprehensive website crawler. Analyse your website architecture to understand and monitor technical issues to improve SEO performance.
#4. Backlinks Checker Tool
Backlink Watch greatly helps you to know every bit about your inbound links. It includes anchor text, pagerank, quality of backlinks by finding total outbound links any restriction of nofollow tag.
#5. Web Proxy & Anonymous Proxy
Try our free proxy to surf anonymously & protect your online identity
#6. Competitive Data Research Tool
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
#7. Backlink Checker & SEO Report
Analyze websites, track social media, build backlinks – Ahrefs has you covered. Try our marketing and SEO tools Site Explorer and Content Explorer today!
A. Recommended Tool for Visitor level Website Analytics
Ruler tells you what Google Analytics can’t.What you need to know about your sales and marketing — on one screen. [Recommended by Daniel Reilly]
#8. Search Console (Google Webmaster Tool)
Get data, tools and diagnostics for a healthy, Google-friendly site.
#9. Internal/External Link Analyzer
The Internal External Backlink Analyzer Tool reviews any webpage and provides a cumulative list of outbound links. The tool also alerts the user of any links that do not contain anchor text.
#10. SEO Tool for Similar Page Checker
This tool allows you to determine the percentage of similarity between two pages.
#11. Link Research & Backlink Checker
Use Open Site Explorer to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.
#12. Site Explorer Tool
Explore internet backlinks and domains, discover new links and view anchor text
#13. SEO Spider Tool & Crawler Software
The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective.
#14. Search Engine Optimization Tools
Free resource offering link analysis and keyword research tools.
#15. Anchor Text Over Optimization Tool
Find anchor text over optimization and review your anchor text diversity to determine if you are at risk of a penalty from Google Penguin.
#16. Tool for Quickly Audit Links, Content & Social Data
URL Profiler doesn’t just do one task; it can be configured to retrieve a large array of link, content and social data for almost ANY task.
#17. Link Audit & Link Building Tool
Link Research Tools is a big data platform that helps advertising agencies and brands rank better in Google. Understand and outperform your competition!
#18. Best Broken Link Checker Tool
Chrome’s Best Broken Link Checker. Whether you’re hunting for quality domains to purchase or doing some broken link building, Domain Hunter Plus just made your life a whole lot easier.
#19. Structured Data Testing Tool
Test your structured data markup.
#20. Schema Creator Tool
The easiest way to get started creating HTML with schema.org microdata
#21. XML Sitemaps Generator
Create an XML sitemap that can be submitted to Google, Bing, Yahoo and other search engines to help them crawl your website better.
#22. Extract Page Title, Description and Keywords from URLs
Enter a list of URLs and this tool will return the title tag, keywords and description for them
#23. Meta Tag Checker Tool
Use this meta tag analyzer to check meta tags and also preview the Google SERP snippets for multiple pages
#24. Quickly Audit, Measure, and Discover Content
Moz Content automatically audits and sorts content according to topic, type, and author so you know which tactics are more effective at engaging your target audience.
#25. Website Speed and Performance Optimization
GTmetrix is a free tool that analyzes your page’s speed performance. Using PageSpeed and YSlow, GTmetrix generates scores for your pages and offers actionable recommendations on how to fix them.
#26. Tool for PageSpeed Insights
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
#27. Website Speed Testing Tool
Use this free Website Speed Test to analyze the load speed of your websites, and learn how to make them faster.
#28. Tool for What Websites are Built With
Web technology information profiler tool. Find out what a website is built with.
#29. Tool to Extract Href from HTML
Save time writing Excel functions to isolate the domain from a URL. Just paste in URLs and get a CSV file back with the domains.
#30. Google PageRank Checker
Google PageRank Checker What’s My Google Page Rank? Enter the URL for your website or direct link below and click the button to find out the Google Page Rank for your website or page. Your site URL or your page URL
#31. Keywords Research Tool
We find the best keywords related to your search term. You can see how much traffic (Volume) each keyword gets and what to focus on.
#32. Wayback Machine
Archive-It enables you to capture, manage and search collections of digital content without any technical expertise or hosting facilities.
#33. Search Engine Position Tool
Check your search engine positions on Google Search Engine with this tool.
#34. Keyword Rank Checker Tool
Check online the search engine keyword ranking and position for any keyword in the major search engines.
#35. Keyword Rank Checker & SERP Checker
Check keyword rankings positions in Google or Yahoo from over 100 country and language combinations by using this tool.
#36. Google Position Checker Tool
The Google Position Checker tool that we have developed will automatically query Google’s search engines. It checks if your URL appears in the first 1000 results for your chosen keywords.
#37. Tool to Open Oultiple Websites at Same Time
A web tool to open multiple URLs at the same time. Tested for Internet Explorer and Firefox.
#38. Keyword Planner Tool
Best FREE alternative to Google Keyword Tool for SEO & PPC keyword research! Get 750+ relevant long-tail keywords from Google Suggest in seconds! Try now
#39. Keyword Research Tool
Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 9 years.
#40. Long Tail Keyword Research Tool
KeywordKiwi helps marketers to find long tail keywords based on what people are already searching for on Google.
#41. Google Keyword Planner
Plan your Search Network campaigns, get performance insights and see keyword ideas.
#42. Free Keyword Tool
The Free Keyword Tool — Better PPC & SEO Keyword Selection
#43. Blog Title Generator
Use this title generator to brainstorm shareable linkbait title ideas for your website.
#44. Convert Word Documents to HTML
Word to clean HTML is a free converter tool for documents produced by Microsoft Word and similar office software. Word to clean HTML strips out invalid or proprietry tags, leaving clean HTML behind for use in web pages and ebooks.
#45. Blog Topic Generator
Just got a week’s worth of custom blog ideas from @HubSpot’s free Blog Topic Generator!
#46. Duplicate Content Detection Software
Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original
#47. Blog Post Ideas Generator
Get ideas for blog posts. The Blog Post Ideas Generator is an online free tool that generates blog post ideas any writer can use for their blog,
#48. Blog Title Idea Generator Tool
Inbound Now’s Kill Writer’s Block App will help you generate SEO Friendly, human readable, catchy blog post titles that perform well in search & social media.
#49. Tools to Grow Website’s Traffic
SumoMe is a suite of free tools that can be used to grow your website’s traffic. The SumoMe tools are easy to install and work on any website.
#50. Search Engine Ranking Tracker
Track website rankings in Google, Yahoo!, and Bing daily. Our automated SERP tracking saves you time and helps you respond quickly to ranking changes.
#51. Mention: Media Monitoring
With Mention you can monitor in real-time about anything on the web and social media. React quickly, collaborate & analyze your online presence.
#52. Google Maps Generator
Free google maps generator since 2007, easy to generate google maps code for your website
#53. Social Media Management Dashboard
Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
#54. Content Performs Analyzer
Analyze what content performs best for any topic or competitor
#55. Social Media Sharing Tool
Buffer makes it super easy to share any page you’re reading. Keep your Buffer topped up and we automatically share them for you through the day.
#56. Social Network Monitoring Tool
CircleCount helps you better understand Google+
#57. Social Media Monitoring Tool
IFTTT puts the internet to work for you. Create simple connections between the products you use every day.
#58. Social URL Analytics
Track Website/ URL shares, likes, and more on Social Media.
#59. Social Media Monitoring and Analytics Tools
Powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
#60. URL Shortener and Link Management Platform
Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Brand Tools.
#61. Map Maker Tool
Add to and update the map with Google Map Maker, and see your edits in Google Maps. Start mapping the places you know.
#62. Social Media Graphic Design Tool
With Canva, you can effortlessly design a well-branded visual content for your daily social media posts or generate a professional-looking header for your social media pages, all in just a few clicks and drag-and-drops. Check out this awesome collection of pre-made social media templates which you can use for your designs.
#63. Best Free Photo Editor Tool
Photobucket’s free online photo editor makes it easy to enhance your images! Apply filters, frames, stickers, text, or crop and resize your photos in just a few clicks
#64. Infographic Creation Tool
Easel.ly is a simple web tool that empowers anyone to create and share powerful visuals (infographics, posters)… no design experience needed! We provide the canvas, you provide the creativity.
#65. Online Infographic Creation Platform
Create infographics and interactive online charts. It’s free and super-easy!
#66. Infographic Maker
Piktochart is an easy infographic design app that requires very little effort to produce beautiful, high quality graphics.
#67. Corporate Email Address Formatting Tool
Quickly find the email address format for large and small companies alike
#68. Hashtag Finder Tool
Find the best Twitter hashtags to reach your audience. Search their relations and influencers with the most advanced Twitter Hashtags Search Engine
#69. Powerful Twitter Tool
The most powerful Twitter tool for real-time tracking, organizing, and engagement.
#70. Twitter Chat Tool
Tchat.io is a tool to make it easy to participate in Twitter chats
#71. BrandsEye ORM Tool
Make insightful decisions informed by accurate, meaningful social media data.
#72. Reputation Monitoring Tool
Monitor your reputation on the go.
#73. Online Reputation Management Tool
Social media monitoring and engagement tools – essential for managing your online reputation.
#74. Tool to Search People on the Web
The most comprehensive people search on the web. Pipl finds high-quality results in pages that cannot be found on regular search engines. Free People Search
#75. Find People On Web -Tool
People search engine and free white pages finds phone, address, email, and photos. Find people by name, email, address, and phone for free.
#76. Tools for Twitter Analytics
Followerwonk: Tools for Twitter Analytics, Bio Search, Optimize and More
#77. Search on iPhone, iPad, or iPod touch
With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type
#78. Boost your Influence with Kred
Measure your Influence with a Kred Score and join the Kred Network with a .Kred Address
Klout helps people who want to be great at social media. Join today to start sharing original content and measuring your online impact.
#80. Influencer Marketing Tool
A leading social intelligence platform that provides solutions for social monitoring, influencer marketing and competitive intelligence.
#81. Project Management Tool – BIZixx
BIZixx-web based project management software/tool that helps businesses in time & team management through daily reporting, billing,live chat,CRM & task features.
#82. Project Management Software
Trusted by millions, Basecamp is the leading web-based project management and collaboration tool. To-dos, files, messages, schedules, and milestones.
#83. Email Testing and Marketing Analytics
litmus tests and tracks your email campaigns, so you can always put your best design forward.
#84. Send Better Email
MailChimp is the best way to design, send, and share email newsletters.
#85. Sublime Text
Sublime Text is a sophisticated text editor for code, markup and prose. You’ll love the slick user interface, extraordinary features and amazing performance.
#86. A/B Testing Tool for Marketers
VWO is the easiest A/B, Split and Multivariate testing tool. Try a free 30-day trial to start optimizing your website for increased conversion rate and sales.
#87. Google Analytics URL Builder
Use this Google Analytics URL builder to easily add campaign tracking code to your URLs. With the URL builder you will be able to see which link share activities are sending the most traffic and conversions.
#88. Hemingway Editor
Hemingway App makes your writing bold and clear.
#89. AdWords Competitor Keyword Tool
Download AdWords competitor keywords with the click of a button and monitor competitor PPC landing pages.
#90. PPC Keyword Research tool
FREE SEO & PPC Keyword Research software tool, that unveil your competitors’ most profitable Ad copies & keywords. Learn from time-tested Ad campaigns.
#91. Competitive Intelligence Tracker
Instantly uncover any advertiser’s online strategy. Learn what’s working for your competitors. Leverage their results to spend smarter
#92. Tool for Buying Media
Online advertising is confusing. Whatrunswhere show you what works, so your ads will succeed every time!
#93. Tools for Paid Search
Use paid search monitoring, including Google’s PLA units, to gain full visibility into SEM activity of your affiliates, competitors, and industry leaders.
Marketing involves a lot of project management. Trello makes that easier. The feature that really helps with marketing tasks is the checklist you can add to cards.
Dropbox is a fantastic tool for collaboration and file sharing; it’s so simple! It becomes a folder on your hard drive where you can upload files and share them with others on your team.
Find and read reviews about great local businesses near you. Yelp makes it easy to edit and update your Yelp account. You and also check and respond to reviews, too.
Evernote is a way to capture your notes while you’re on the go. Not only is there a desktop application, but there is also a mobile application.
Twitter is less important for small local businesses, but it should definitely be part of the mix. And, like all these other apps, you’re far more likely to use it if it’s in your back pocket.
Have you ever been on the go but needed to access your Google Documents to update something you simply forgot to change before you left the office? GoDocs is not an official Google app, but it still works really well to access your Google Docs.
#100. Facebook Pages Manager
If you’re a small local business that caters to consumers (rather than businesses) there’s no other platform you should be on more than Facebook.
There is now a GoToMeeting/GoToWebinar mobile app that lets you do just that! It allows you to not only hear the presentation, but also see the presenter’s screen. Instead of simply calling into meetings when you are not in the office, you can now see them right from your mobile device.
#102. TinyPNG (Compress Image)
Make your website faster and save bandwidth. TinyPNG optimizes your PNG images by 50-80% while preserving full transparency!
#103. Compress Image by Toolur
Compress and resize images & photos in JPEG format online with lossless or lossy compression algorithms, you can also convert PNG to JPG with it.
#104. Keyword Finder
KWFinder is a keyword research and analysis tool generating hundreds of long tail keywords with low SEO Difficulty. Try KWFinder now for free!
Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the Internet’s leading statistics database
#106. Adobe Spark (Graphics & Images Design App)
Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social.
#107. WordStream (Free Keyword Tool)
WordStream’s Free Keyword Tool gives you thousands of keywords and competitive data to use in your organic and paid search marketing campaigns. Try it now!
#108. Getty Images (Stock Images)
Find high resolution royalty-free images, editorial stock photos, vector art, video footage clips and stock music licensing at the richest image search photo library online.
#109. Pixabay (Stock Images)
Discover the best source for free images and videos. Free for commercial use ✓ No attribution required ✓
#110. The ATLAS (Stats, Chart, Infographics)
The new home for charts and data, powered by Quartz.
Also check: 9 Free Business Productivity Tools For Startups
If you know about any other relevant tool that is not mentioned in the above list, please feel free to recommend it through comment section.